How to Get Press Coverage for Your Ecommerce Store & Skyrocket Your Sales

The Biggest Problem Facing Your Online Store (And It's Not Traffic)

You've built your ecommerce store. Maybe it's on Shopify. Maybe WooCommerce, Wix, BigCommerce, GoDaddy, or Squarespace. Maybe you sell on Etsy or Amazon. You've got great products. You're driving traffic through ads, SEO, or social media. But here's the harsh reality: most visitors leave without buying anything.

The average ecommerce conversion rate hovers around 2-3%. That means 97 out of every 100 visitors bounce — whether your store ships to New York, Los Angeles, Chicago, London, or Sydney. The #1 reason? They don't trust your store enough to hand over their credit card.

Think about it from a customer's perspective. They've never heard of your brand. Your Shopify store or Etsy shop looks nice, but so do thousands of scam sites. They're wondering:

• "Is this online store legitimate or will I get ripped off?"
• "Will I actually receive what I ordered?"
• "Has anyone else bought from this ecommerce store before?"
• "Why should I buy from this shop instead of Amazon?"

Why Press Coverage Is the Ultimate Conversion Hack for Online Stores

Every major ecommerce brand you know — from Gymshark to Allbirds to MVMT Watches — used media coverage as a growth lever before they were household names. Whether you're running a Shopify store in Los Angeles, an Etsy shop in London, a WooCommerce site in Toronto, or a Wix store in Miami — getting press coverage for your online store creates a cascade of benefits:

1. Instant Trust = More Sales

An "As Seen In FOX, ABC, NBC, CBS, International Business Times, Star Tribune, USA Today..." badge on your homepage acts as the ultimate trust signal. Visitors immediately perceive your Shopify store, Etsy shop, or ecommerce website as established and credible. Our clients report conversion rate increases of up to 178% just from adding their media badges.

2. Better Ad Performance

Running Facebook ads, Google Shopping, TikTok ads, or Instagram ads? Media credibility makes every ad dollar work harder. When someone clicks your ad and lands on a Shopify store or GoDaddy website featuring real news outlet logos from FOX, NBC, CBS, WRAL, and International Business Times, they're far more likely to complete a purchase instead of bouncing.

3. SEO Boost From Authority Backlinks

Getting your press release published on high-authority news sites like International Business Times, Star Tribune, Pittsburgh Post-Gazette, and The Buffalo News creates powerful backlinks that boost your store's domain authority and Google rankings. This means more organic traffic over time — traffic you don't have to pay for. This works for stores in every niche and every location, from Dallas to Denver, Atlanta to Austin, San Diego to Seattle.

4. Social Proof That Scales

One media feature can be leveraged across your entire funnel — on your Shopify homepage, Etsy listing, Wix product pages, checkout page, email sequences, social media, and even packaging inserts. It's the gift that keeps giving.

How to Get Press Coverage for Your Ecommerce Store (Step by Step)

Getting your online store featured in major news outlets used to require expensive PR agencies and months of pitching. BuzzBlast changed that. Here's how the process works:

Step 1: Tell Us About Your Store

Share what you sell, your brand story, and any angle you want to highlight — a new product launch, a milestone, a unique selling point, or anything newsworthy. We work with every platform: Shopify, WooCommerce, BigCommerce, Wix, Squarespace, GoDaddy, Magento, Etsy, and Amazon sellers. If you're not sure what's newsworthy about your store, don't worry — we'll help you find the angle.

Step 2: We Write Your Press Release

Our experienced team crafts a professional, publication-ready press release within 72 hours. You get unlimited revisions until you're 100% happy with it. The press release is tailored to appeal to editors at outlets like FOX, NBC, International Business Times, and Star Tribune and present your store in the best possible light.

Step 3: Guaranteed Media Placement

We submit your press release to 100+ media outlets from our network — including outlets like FOX, ABC, NBC, CBS, International Business Times, Star Tribune, Pittsburgh Post-Gazette, The Buffalo News, San Diego Union-Tribune, and more. Placement is guaranteed. If we can't place it, you get a full refund.

Step 4: Get Your "As Seen In" Badge

Once published, we provide you with a custom "As Seen In..." graphic featuring the logos of the outlets you've been featured in. Add this to your Shopify homepage, Etsy shop banner, Wix product pages, GoDaddy site, checkout page — anywhere your customers need reassurance. Stores from New York to Los Angeles, Chicago to Houston, and Phoenix to Philadelphia are already using this.

Real Ecommerce Stores, Real Results

Here's what happens when online store owners get featured through BuzzBlast — more trust, more traffic, more sales:

Where to Put Your Media Badges for Maximum Ecommerce Sales

Getting featured is only half the battle. Where you display your media credentials on your store makes a huge difference in how much they impact your conversions. Here are the highest-impact placements:

1. Above the Fold on Your Homepage

Place your "As Seen In FOX, ABC, NBC, CBS, International Business Times..." badge right below your hero section or header on your Shopify store, Wix site, or GoDaddy website. This is the first thing visitors see and immediately sets the tone — "this is a legitimate, media-recognized brand."

2. Product Pages

Add the media badge near your "Add to Cart" button or in the product description area. This works beautifully on Shopify product pages, Etsy listings, WooCommerce products, and BigCommerce stores. This is where buying decisions happen, and trust signals at this critical point can dramatically reduce cart abandonment.

3. Checkout Page

Cart abandonment is the biggest profit killer in ecommerce. A media trust badge featuring logos from FOX, NBC, CBS, Star Tribune, and USA Today on your checkout page reassures customers at the exact moment they're about to enter their payment details.

4. Email Welcome Sequence

Include "As Featured In FOX, ABC, NBC, CBS, International Business Times, Star Tribune..." in your welcome emails. New subscribers who see media credibility early are far more likely to convert into paying customers — whether you're emailing shoppers in New York, San Francisco, Dallas, or London.

5. Facebook & Instagram Ad Landing Pages

If you're running Facebook ads, Instagram ads, TikTok ads, or Google Shopping campaigns, your landing page needs every trust signal possible. Media badges from FOX, NBC, WRAL, Star Tribune, and International Business Times make your ads feel more legitimate and dramatically improve ROAS (return on ad spend).

6. About Us Page

Your "About Us" page is one of the most visited pages on any ecommerce site. Featuring your press coverage from outlets like International Business Times, Star Tribune, USA Today, and FOX builds the brand narrative that you're an established, recognized business. Read our full guide on how to get your business in the news for more strategies.

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Frequently Asked Questions — PR for Ecommerce Stores